The Top 6 Reasons People Opt-in to Branded SMS — Text Messages
Many people get offers to subscribe to email newsletters, but how many are opting in to receive offers via SMS text message? Turns out, there’s huge potential for SMS text marketing. In a survey, only 54% of people said they opted-in to receive SMS text messages from a brand. Of those people, 91% of users said they found the text messages to be useful.
Keep reading to discover the top 6 reasons why people opt-in to receive SMS text messages. 💬
Reasons Why Consumers Opt-In to Brands’ SMS Text Messages;
1. For coupons or deals: 77% de 🙌
2. To receive personal alerts: 50% 🚨
3. Staying in the loop 🗣: 48%
4. Access to meaningful 📚 content: 33%
5. Don’t want to visit business/website/app for information: 31% 🚫
6. Quick access to information: 29% 💥
Now that you know why people like opt-ing in to text messages, find out things to avoid.
Reasons Why Consumers DON’T Opt-In to Brands’ SMS Text Messages
1. Find disruptive: 52%
2. Doesn’t provide more meaningful content: 41%
3. Don’t need quick access to information: 28%
4. Decreases battery life: 18%
Takeaways:
- Customers love deals!🎈No surprise here. If you’re already advertising a promotion via e-mail, print, and social media, don’t forget to share it via text message too! Sometimes even a simple text like “Did you see our email?” can increase email open-rates by 20–30%! Offers shared via SMS texts were 10x more likely to be redeemed than a printed coupon. Source.
- Customers like staying in the know. Share useful and meaningful content to ensure that customers stay opted-in to your mobile list. Every SMS text should have a clear message and purpose. 👍
- In case customers want to opt-out, you must provide a clear and simple opt-out keyword. Pony Express HQ handles this automatically for you 🙌.
We include the opt-out instructions in the first text sent to every customer. Customers can respond “STOP” or “CANCEL” at any time and the Pony Express system automatically unsubscribes them from your list.
Learn more about how to op-out unwanted from text campaigns
- Customers like quick ways to access info. If you’ve got an event or sale coming up, receiving the essential info via SMS text message is convenient. Sometimes it’s much easier to reference a text message than it is to find an email in our inbox. 📩
Armed with this new knowledge and information, are you ready to get started? Sign-in to your the Pony Express HQ dashboard to start sending SMS text messages online now. ✅
New to SMS text message marketing and want to try out Pony Express HQ?
Sign up for a free trial today, get 100 free text credits. 🎉
Happy Texting,
*See the original post from Pony Express HQ blog: The-Top-6-Reasons-People-Opt-in-to-Branded-Text-Messages
