Text Message Marketing: The top 3 ways how to collect SMS opt-ins
Text messaging is a great way to engage people — text messages get read quickly and people respond fast; which is not surprising if you think more than 6 Billion text messages are sent per day in the US alone.
But how do you build up your mobile subscriber list? There are a few different tactics. 👇
The top 3 ways how to collect opt-ins for SMS text message marketing:
- List your phone number publicly and have them send your your keyword or a text to you to opt-in.
- Install a web widget on your website and collect your customers permission.
- Go old school; collect phone numbers in store with a pen and paper. Make sure it is clear that you will message later!
When messaging potential subscribers, be sure to:
- Remind them who you are! Especially if this is your first contact or if they didn’t save your number 💬
- Clearly explain the incentive for opting in ✅
- Define the frequency at which you will contact them!
- Be respectful. ✔️ This is their personal phone number. Treat this privilege with care.
Here are a few of examples of how you can text customers to get their permission to opt-in:
“Join the club! Text YES to ### sign up for the Pizza x Express mobile mailing list for weekly promos on delicious pies.” 💬
“Respond VIP to ### join the mobile club of the Wild West Cinema and Theater. As a VIP member, you’ll get early access to shows and events. Receive occasional texts about the latest premieres and debuts.”
“This is Bill’s Saloon. Text DAILY to ### get daily updates or WEEKLY to get weekly updates on our events and happenings.”💬
Don’t forget to allow customers a way to opt-out of mobile messaging at any time — it’s the law. No worries though; the first message you send to people automatically includes instructions on how to unsubscribe by texting “STOP”.
For more details about how to opt-out from text message campaigns 🚫
Happy texting,
See the original blog post; Text Marketing — The top 3 ways how to collect SMS opt-ins ✅
